EC24 Social Performance Benchmark · @adidasgermany
Euro 2024 Tournament Performance
Instagram performance baseline for the @adidasgermany account during UEFA Euro 2024 (14 June – 14 July 2024). Reference benchmark for the FIFA World Cup 2026 campaign.
14 Jun – 14 Jul 2024
53 EC24 posts
32 WC26 posts so far
921,529 followers (current)
Daily Reach (14 Jun – 13 Jul) 30 days
Account-level unique accounts reached per day. Hover bars for values.
EC24 vs WC26 per-post averages, real numbers
Two pools compared side-by-side. Lift = WC26 average ÷ EC24 average. A value above 1.00× means WC26 is outperforming EC24 on that metric. Toggle the switch to include posts from partner accounts (@adidasfootball, @soccerbible, @433) where partner data exists.
| Metric (every row = average per post, except ER) | EC24 | WC26 | Lift |
|---|---|---|---|
| Avg reach per post (owned only) | — | — | — |
| Avg views per post (= impressions) | — | — | — |
| Avg likes per post | — | — | — |
| Avg comments per post | — | — | — |
| Avg shares per post (owned only) | — | — | — |
| Avg saves per post (owned only) | — | — | — |
| Avg interactions per post (owned only) | — | — | — |
| Avg follows per post (feed only) | — | — | — |
| Avg profile visits per post (feed only) | — | — | — |
| Engagement Rate (total interactions ÷ total reach, owned only) | — | — | — |
Metric Benchmarks interactions · reach · ERR · follower gain
Per-phase benchmarks for the four KPIs we project against WC26. Switch tabs to compare metrics in the same table format. All numbers are owned posts only (Graph API). Filter applied: posts with engagement rate above 15% are excluded, because their reach numbers are undercounted by Instagram (most are early reels where millions of views were reported against ≤3K reach — a known Meta data issue). 23 of 103 owned posts removed; remaining 80 form the benchmark base.
| Phase | Posts | Total | Avg / post | Top single post |
|---|---|---|---|---|
| EC24 lead-up | — | — | — | — |
| EC24 tournament | — | — | — | — |
| EC24 all | — | — | — | — |
| WC26 build-up | — | — | — | — |
All Content 107 items
All EC24 and WC26 content. Sort or filter using the controls.
| Content | Type | Date | Views | Reach | Likes | Comments | Shares | Saves | Follows | |
|---|---|---|---|---|---|---|---|---|---|---|
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213 days left, something big is coming to Berlin 👀
|
REEL | 2023-11-14 | 1.3M | — | 203.3K | 451 | — | — | — |
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Ready for Fussballliebe in 3, 2, 1 ⚽️
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REEL | 2023-11-15 | 7.3M | 2.9K | 175.4K | 149 | 1 | 1.1K | — |
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introducing the official match ball for the EURO 2024 - this is 𝗙𝗨𝗦𝗦𝗕𝗔𝗟𝗟𝗟𝗜𝗘𝗕𝗘 ⚽️
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REEL | 2023-11-15 | 1.1M | — | 155.3K | 289 | — | — | — |
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⚠️Time to BeReal - Fußballliebe edition⚠️
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FEED | 2023-11-16 | 0 | 2.5K | 80.6K | 86 | 0 | 806 | 2 |
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IT‘S TIME FOR FUSSBALLLIEBE ⚽️♥️
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REEL | 2023-11-18 | 961.7K | 2.7K | 31.7K | 89 | 0 | 519 | — |
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pick your favorite ⚽️
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REEL | 2023-11-21 | 257.9K | 1.2K | 18.4K | 82 | 3 | 1.3K | — |
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all you need is a ball ⚽️ only 180 days to go to @euro2024 🧡
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REEL | 2023-12-17 | 61.2K | 1.4K | 2.3K | 12 | 4 | 93 | — |
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Es ist soweit! 🙌 Wir präsentieren die neuen DFB-Trikots – für echte Fußballliebe ⚽️❤️ Jetzt erhältlich 🔗
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FEED | 2024-03-14 | 0 | 15.0K | 23.3K | 315 | 11 | 1.3K | 32 |
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Unser neues Jersey – typisch deutsch halt. The stage is set 😎⚽️🇩🇪 #UEFAEURO2024 here we go 🔥
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REEL | 2024-03-14 | 6.7M | 51.8K | 190.6K | 1.7K | 101 | 11.4K | — |
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Legends say @flowirtz27 is still waiting…
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REEL | 2024-03-15 | 960.6K | 11.6K | 50.4K | 353 | 7 | 2.8K | — |
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unpopular opinion: Away Jersey > Home Jersey 😮💨
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REEL | 2024-03-16 | 934.0K | 122.3K | 24.8K | 227 | 32 | 1.7K | — |
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Das ist k̷e̷i̷n̷ unser Deutschlandtrikot 🩷 New colour for Germany – why not? 🍿
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REEL | 2024-03-17 | 8.3M | 85.1K | 318.4K | 8.9K | 83 | 12.1K | — |
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printed to perfection 🩷💜
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REEL | 2024-03-18 | 1.5M | 80.3K | 87.4K | 478 | 7 | 823 | — |
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“From a style perspective, all these things give you a lot to play with. I like this idea of looking back but also forward. Combining vintag…
|
FEED | 2024-03-26 | — | — | 10.2K | 43 | — | — | — |
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80 days until @euro2024 🛸🎶
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FEED | 2024-03-26 | 0 | 3.8K | 45.8K | 74 | 6 | 778 | 7 |
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blessing your feed today ✨ new jerseys + floodlights = ❤️🔥 die @euro2024 kann kommen🫡
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FEED | 2024-03-28 | 0 | 3.5K | 18.8K | 31 | 9 | 504 | 4 |
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Bloke Core durchgespielt ⚽️ ZX8000 Overkill, coming soon! @overkillshop
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FEED | 2024-05-28 | 0 | 10.5K | 1.9K | 21 | 6 | 84 | 3 |
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the fashion shoot you didn’t know you needed, bringing back the 90s 🤠 Photography: @mariusknieling Styling: @bggallo @emma_vogt
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FEED | 2024-05-30 | 0 | 833.0K | 290.1K | 1.2K | 692 | 5.7K | 203 |
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Play like no one’s watching. Even if the whole world is. 11 days and counting - ready to welcome Europe. #YouGotThis
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REEL | 2024-06-03 | 34.6K | 27.0K | 1.8K | 13 | 9 | 92 | — |
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Der Countdown läuft⏳ Ab dem 14.06. öffnet das home of adidas football für 31 Tage voller public viewing, live acts und surprise visits. …
|
REEL | 2024-06-07 | 742.6K | 449.4K | 25.4K | 173 | 268 | 1.1K | — |
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Kann man mal so machen, Pascal 😮💨
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FEED | 2024-06-07 | 0 | 35.7K | 5.0K | 25 | 9 | 36 | 31 |
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Doors open. Home of adidas Football is yours and ready for @euro2024 ⚽️
|
REEL | 2024-06-14 | 2.3M | 1.4M | 49.3K | 294 | 650 | 1.7K | — |
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zeit dass sich was dreht 🤯
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REEL | 2024-06-14 | 323.9K | 163.0K | 16.3K | 46 | 85 | 391 | — |
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Loslösung eingeleitet 🛸
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FEED | 2024-06-14 | 0 | 106.1K | 16.8K | 47 | 201 | 443 | 83 |
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ready for the biggest stage ⚽️ see you in Berlin, @sefutbol 🇪🇸 Todo preparado para el gran momento ⚽️ ¡Nos vemos en Berlin!
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REEL | 2024-06-15 | 108.3K | 78.3K | 3.3K | 16 | 17 | 83 | — |
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Public Viewing mit euch >>> Ab jetzt jedes mal so im Home of adidas Football?
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REEL | 2024-06-15 | 203.8K | 135.7K | 19.5K | 52 | 125 | 1.0K | — |
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welcome to Berlin @sefutbol 🫶
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FEED | 2024-06-15 | 0 | 60.6K | 3.0K | 22 | 21 | 62 | 8 |
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3/31 - was ein Auftakt! Danke Berlin und bis morgen 🫂
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FEED | 2024-06-16 | 0 | 103.1K | 7.8K | 27 | 28 | 122 | 31 |
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Just when we thought these jerseys couldn’t get any cooler 😮💨 Customizations by @chriswesly
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REEL | 2024-06-18 | 265.1K | 152.9K | 7.7K | 102 | 29 | 402 | — |
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Alle bereit machen für einen neuen Tag voller Fußball 🤝💫
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REEL | 2024-06-19 | 58.2K | 39.0K | 2.9K | 21 | 54 | 113 | — |
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persönliche Grüße vom Team - auf geht’s 🤝
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FEED | 2024-06-19 | 0 | 692.1K | 77.7K | 93 | 786 | 3.6K | 971 |
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From Herzogenaurach, with love ❤️🔥
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REEL | 2024-06-19 | 177.7K | 115.2K | 9.8K | 35 | 61 | 436 | — |
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Deutschland steht euch so gut 🤍🩷
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FEED | 2024-06-19 | 0 | 201.0K | 11.9K | 83 | 111 | 377 | 99 |
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Imagine getting the chance to win last-minute tickets for your team... 🫨
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REEL | 2024-06-20 | 128.3K | 85.4K | 2.8K | 13 | 3 | 63 | — |
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This or that - 🇪🇸 - 🇮🇹 Do you agree?
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REEL | 2024-06-20 | 660.1K | 345.8K | 33.2K | 85 | 27 | 552 | — |
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new tattoo: ☑️ tickets secured: ☑️
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REEL | 2024-06-20 | 5.5M | 3.0M | 101.3K | 417 | 50 | 2.7K | — |
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fits der Woche 😮💨 zeigt uns was ihr so drauf habt ❤️🔥
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FEED | 2024-06-21 | 0 | 68.3K | 6.6K | 62 | 49 | 170 | 48 |
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Wir mussten natürlich mit Dessert anfangen 🤤
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REEL | 2024-06-24 | 95.9K | 55.7K | 2.1K | 45 | 4 | 83 | — |
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this might be the most painful interview Ian Wright has ever done 🖋️
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REEL | 2024-06-25 | 357.8K | 216.6K | 4.6K | 43 | 13 | 136 | — |
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and not just any football pitch 🫂
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REEL | 2024-06-27 | 111.4K | 70.6K | 4.2K | 52 | 54 | 195 | — |
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made with love, customized with style 🪡
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REEL | 2024-06-28 | 66.1K | 47.0K | 1.5K | 36 | 7 | 69 | — |
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gezittert, gekämpft, gewonnen ❤️🔥
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FEED | 2024-06-29 | 0 | 212.8K | 26.3K | 100 | 75 | 566 | 432 |
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feeling like a proud mom
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REEL | 2024-06-30 | 360.4K | 229.5K | 29.7K | 50 | 75 | 704 | — |
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week 2 ✅
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FEED | 2024-06-30 | 0 | 41.8K | 2.9K | 33 | 34 | 91 | 10 |
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Introducing the @hunidesignofficial adidas Beckenbauer track jacket - created by @mona_thomas. The Frankfurt based designer reimagined the i…
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FEED | 2024-07-01 | 0 | 716.5K | 34.9K | 1.4K | 752 | 2.2K | 159 |
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hättet ihr es gemacht? 😌
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REEL | 2024-07-01 | 2.4M | 1.8M | 13.5K | 107 | 96 | 656 | — |
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photobooth shenanigans ⚽️📸
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REEL | 2024-07-02 | 38.2K | 28.8K | 1.1K | 6 | 3 | 17 | — |
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ADIDAS 🤝 LJUBAV Kommt morgen ab 16 Uhr im Home of adidas Football vorbei und sichert euch ein kostenloses Jersey und Tickets zum @rintintin…
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FEED | 2024-07-02 | 126.6K | 57.6K | 3.5K | 64 | 42 | 94 | 19 |
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RIN Konzert am Reichstag vor GTA 6
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REEL | 2024-07-03 | 272.5K | 165.9K | 12.1K | 52 | 53 | 286 | — |
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Hin da, RIN da 🏃💨
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FEED | 2024-07-04 | 71.4K | 55.3K | 1.3K | 20 | 13 | 19 | 8 |
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a special message to a special someone 🫶
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REEL | 2024-07-04 | 2.3M | 1.7M | 25.7K | 121 | 246 | 1.2K | — |
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17 Jahre für die Ewigkeit 👑
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FEED | 2024-07-05 | 388.4K | 268.6K | 44.4K | 71 | 263 | 1.1K | 142 |
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Döner > Paella
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REEL | 2024-07-05 | 9.2M | 6.3M | 212.9K | 6.2K | 459 | 9.2K | — |
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Fan Freundschaften 🇪🇸🤝🇩🇪
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FEED | 2024-07-05 | 76.3K | 49.2K | 3.0K | 17 | 25 | 58 | 8 |
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ob das 11 Meter waren?
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REEL | 2024-07-05 | 85.4K | 64.6K | 1.7K | 17 | 3 | 40 | — |
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Neuer Rekordhalter. Ewige Legende. 38 Mal die Nummer 1 bei Turnieren.
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FEED | 2024-07-05 | 243.0K | 180.3K | 26.7K | 79 | 451 | 891 | 101 |
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Seite an Seite. Wir sind stolz auf euch 🇩🇪🫶
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FEED | 2024-07-05 | 427.9K | 344.8K | 24.3K | 140 | 774 | 481 | 153 |
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Maestro 👑
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FEED | 2024-07-05 | 2.4M | 1.9M | 213.1K | 405 | 7.8K | 3.4K | 1.6K |
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football = community 🫶 today, communities from all across Europe got together in the Home of adidas Football to celebrate the joy of the sp…
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FEED | 2024-07-06 | 302.7K | 214.4K | 4.8K | 69 | 94 | 119 | 19 |
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introducing the FUSSBALLLIEBE FINALE match ball and plinth for the @euro2024 semi-finals and final 🩶⚽️🏆
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FEED | 2024-07-07 | 103.1K | 75.5K | 3.9K | 13 | 47 | 100 | 19 |
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ball upgrade for the finals 🩶
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REEL | 2024-07-07 | 1.2M | 730.5K | 41.7K | 189 | 87 | 1.3K | — |
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uhm, can we please get our ball back, thank you 😤😤
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REEL | 2024-07-07 | 17.7M | 10.4M | 1.5M | 2.7K | 5.5K | 43.4K | — |
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Hoher Besuch 🫶
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FEED | 2024-07-08 | 199.4K | 154.5K | 12.8K | 32 | 33 | 377 | 57 |
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Was glaubt ihr?
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REEL | 2024-07-09 | 116.6K | 80.0K | 1.9K | 21 | 4 | 57 | — |
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Euros are slowly ending, slaying isn’t 📷: @kane
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FEED | 2024-07-12 | 54.2K | 35.1K | 1.6K | 24 | 25 | 33 | 5 |
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T-2 days. @sefutbol is ready for the big stage 🏟️ T-2 días. @sefutbol está listo para el gran escenario 🏟️
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REEL | 2024-07-12 | 216.5K | 160.3K | 10.1K | 53 | 171 | 377 | — |
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welcoming your favorites to the last dance 🪩
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REEL | 2024-07-13 | 1.9M | 1.4M | 63.8K | 531 | 74 | 912 | — |
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unser kleines sommermärchen 🎇
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FEED | 2024-07-14 | 52.3K | 31.5K | 2.6K | 16 | 27 | 34 | 7 |
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we’re not crying, you’re crying
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REEL | 2024-07-14 | 54.3K | 38.2K | 1.6K | 18 | 44 | 58 | — |
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all eyes on Berlin #YouGotThis
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REEL | 2024-07-14 | 201.8K | 140.0K | 9.0K | 30 | 74 | 395 | — |
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meet & greet the wun and only @gunna
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REEL | 2024-07-14 | 61.7K | 39.9K | 1.8K | 33 | 48 | 60 | — |
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heute ist Berlin rot-gelb 🫶🇪🇸
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REEL | 2024-07-14 | 384.3K | 299.4K | 10.1K | 85 | 90 | 348 | — |
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ohne euch wäre es nur ein Spiel 🥹
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REEL | 2024-07-14 | 46.7K | 34.9K | 1.9K | 18 | 20 | 54 | — |
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131 Spiele, 45 Tore, 41 Assists. Weltmeister und der einzig wahre Raumdeuter. Danke für alles, Thomas! ❤️
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FEED | 2024-07-15 | 1.2M | 1.0M | 168.1K | 186 | 687 | 2.6K | 1.8K |
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Getting nostalgic. Danke für die gemeinsamen Augenblicke im Home of adidas Football 🫶
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REEL | 2024-07-17 | 79.7K | 57.2K | 4.3K | 188 | 68 | 187 | — |
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May we introduce the new key player: Trionda ⚽️
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FEED | 2025-10-03 | 1.1M | 239.0K | 20.8K | 54 | 296 | 220 | 0 |
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Center of the game.
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REEL | 2025-10-04 | 71.9K | 57.9K | 7.0K | 33 | 76 | 151 | — |
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Control level: casual ☕️
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REEL | 2025-10-05 | 519.8K | 361.1K | 32.6K | 374 | 1.2K | 570 | — |
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Ball above all 🔥
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REEL | 2025-10-06 | 580.8K | 422.2K | 61.2K | 81 | 671 | 692 | — |
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The world‘s game on one finger
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REEL | 2025-10-07 | 628.9K | 432.1K | 77.7K | 239 | 1.4K | 794 | — |
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Multi Talent 😉🏈
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REEL | 2025-10-07 | 89.3K | 57.2K | 3.3K | 16 | 66 | 80 | — |
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Already the team‘s fav.
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REEL | 2025-10-08 | 58.0K | 47.3K | 1.8K | 13 | 26 | 49 | — |
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unser neues Heimtrikot 🖤❤️💛 6.11.25 ⏳
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FEED | 2025-11-05 | 1.6M | 351.7K | 35.5K | 289 | 6.2K | 1.1K | 1.0K |
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Training? Heute mal anders 🏈🥅 Unser neues Trikot für Deutschland, ab sofort verfügbar.
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REEL | 2025-11-06 | 2.5M | 1.1M | 123.6K | 545 | 7.9K | 4.2K | — |
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SEVENTEEN, HUTTTT! 🏈
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FEED | 2025-11-06 | — | — | 289.2K | 484 | — | — | — |
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tech check approved 🫡 unser neues Trikot für Deutschland 🫶🏼
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REEL | 2025-11-07 | 3.2M | 1.9M | 236.7K | 712 | 14.5K | 6.1K | — |
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smile for the camera 😁😁 unser neues Trikot für Deutschland, ab sofort verfügbar 🫶🏼
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REEL | 2025-11-10 | 5.2M | 2.8M | 348.1K | 779 | 16.9K | 8.5K | — |
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Kontrolle ist alles 😎 Unser neues Trikot, gelandet & verfügbar.
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REEL | 2025-11-11 | 916.9K | 571.2K | 35.2K | 376 | 1.6K | 868 | — |
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verdächtig schwer 🤨 Das neue Trikot für Deutschland, ab sofort erhältlich.
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REEL | 2025-11-12 | 5.4M | 3.4M | 212.8K | 1.1K | 10.2K | 5.3K | — |
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neues jersey ✅ job done ✅
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FEED | 2025-11-14 | 1.7M | 430.1K | 62.8K | 278 | 1.2K | 708 | 163 |
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Boarding completed 🧳
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FEED | 2025-11-17 | 2.0M | 672.8K | 77.2K | 128 | 1.3K | 931 | 223 |
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all eyes on Trionda.
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REEL | 2025-11-18 | 23.7K | 19.6K | 1.8K | 12 | 32 | 68 | — |
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the world stage called. we answered. available now.
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FEED | 2026-03-20 | 2.6M | 1.0M | 93.7K | 788 | 22.0K | 1.7K | 502 |
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The touch that changes everything.
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REEL | 2026-03-20 | 222.7K | 160.3K | 9.5K | 45 | 182 | 143 | — |
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Business as usual.
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REEL | 2026-03-20 | 240.5K | 193.0K | 7.1K | 47 | 149 | 167 | — |
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Off pitch. On set.
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REEL | 2026-03-20 | 252.9K | 197.3K | 16.1K | 57 | 1.4K | 1.4K | — |
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Defending the title of best dressed.
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REEL | 2026-03-20 | 189.1K | 121.7K | 10.3K | 57 | 365 | 163 | — |
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Blue, bold and ready for the spotlight. Away mode: on.
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FEED | 2026-03-21 | 129.2K | 60.5K | 6.2K | 41 | 129 | 171 | 143 |
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100% skill. Made in Germany.
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REEL | 2026-03-23 | 824.4K | 512.0K | 59.5K | 135 | 1.1K | 671 | — |
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Different energy. Match mode: on.
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REEL | 2026-03-23 | 163.2K | 119.5K | 7.4K | 67 | 432 | 220 | — |
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World stage. Tunnel vision.
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REEL | 2026-03-23 | 95.5K | 68.9K | 4.5K | 20 | 148 | 83 | — |
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Football questions. Questionable answers.
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REEL | 2026-03-23 | 663.5K | 517.3K | 25.6K | 165 | 875 | 970 | — |
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Beaches in Mexico, skyline in New York, pitches in America. ⚽️
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REEL | 2026-03-24 | 772.4K | 547.2K | 35.3K | 121 | 3.2K | 1.5K | — |
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away mode: on
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FEED | 2026-03-27 | 1.2M | 421.0K | 50.1K | 265 | 1.2K | 410 | 300 |
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dieses Trikot 😮💨
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FEED | 2026-03-30 | 780.3K | 301.4K | 42.3K | 122 | 431 | 338 | 451 |
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front page energy #YouGotThis
|
FEED | 2026-05-14 | 356.6K | 179.6K | 30.1K | 93 | 927 | 456 | 455 |
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t-minus 27, who is ready? 🙌 #YouGotThis
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FEED | 2026-05-15 | 1.6M | 686.5K | 62.8K | 216 | 6.0K | 1.2K | 551 |